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DESIGN PROCESS

INTRODUCTION

Understanding a project requires understanding the client. We begin by meeting with you to discuss your business and user goals and to align expectations for how success will be achieved and measured throughout the project.

CONCEPT EXPLORATION

Once we understand your brand and messaging we then identify your users and their needs in order to develop an engaging content strategy and design. During this stage we will also review your competitors to better understand the state of the industry and determine your best path to success.

INFORMATION ARCHITECTURE

Next, we use our knowledge of your key messages and the objectives of your users to develop a map of their journey through your website. This is what we call the Information Architecture (IA) and it outlines what the different sections of your website will be, their content, and how they link together to build an effective user experience.

SEO CONTENT CREATION

Once the IA is in place, we conduct keyword research to guide our content creation. These keywords will ensure that the site content is aligned with SEO practices and guidelines and will rank highly on search engine result pages (SERPs) to generate organic traffic on the site.

SOLUTION DESIGN & PROTOTYPING

This is the process of designing the user experience. First we design how the user will interact with the solution and turn the IA into wireframes and page prototypes. Wireframes show the user’s visual experience and the intended layout of content. This allows us to show the user’s journey through the site and visually demonstrates to Mondiale the proposed outcomes and for you to provide feedback.

USER INTERFACE (UI) DESIGN

Designing the UI involves taking the site from a skeleton structure to a finished design. This is the stage where we incorporate branding, visuals and graphics in accordance with the client’s brand style, and highlight key information to guide the user through their journey. 

Digital assets and Website Branding Style Guides are also created in this phase.

SOLUTION DEVELOPMENT

Development begins, using short feedback loop cycles so that we can share progress with the client and ensure outcomes are aligned with their goals. This stage also allows us to measure results through internal quality assurance as well as client and user testing, and keeps us aligned with the client’s business values and intended solutions.

PROJECT DELIVERY

INFRASTRUCTURE

Our team are experts in adapting infrastructure to the specific needs of our clients. We will set up development, staging and live site environments hosted with Amazon Web Services (AWS), a leading global hosting provider.

Our team follows industry best practices for code management and employs best-in-market tools to deploy code throughout all branches and environments of client sites.

We implement end-to-end testing & functional testing to assess the impact of any new features that are added to ensure that your site remains stable and that your users have a seamless experience as new code or features are added.

LAUNCH

Final checks are run and and we set up environments and deployment for managing the staging and live systems. Google Analytics are implemented to track site behaviour and we conduct SEO tests to ensure the site aligns with the client’s needs and intended outcomes. The client will be guided through training in the use of the Content Management System (CMS) before final handover is completed.

DEVELOPMENT ROADMAP SUPPORT

Once the site is live we are able to track user experiences allowing us to assess which features and content areas are useful This feedback enables us to prioritise a development roadmap to refine the site in accordance with user needs and client goals. 

PERFORMANCE OPTIMISATION

On the live website, we have to make sure that it is able to be found. We ensure this by employing Search Engine Optimisation (SEO) practices that help generate organic traffic on the site. SEO is an ongoing process that requires regular monitoring and improvements, and is often used in addition to paid promotion such as Google or Facebook ads to keep site traffic high. 

SECURITY

Data security is of vital importance to both clients and users, especially in cases where sensitive user data such as names, contact information or payment details are collected. We provide advice and ongoing support to our clients on all data security matters and ensure that their site is kept up to date with the latest security software. We also offer additional support in the form of guidance on infrastructure best practice to detect any vulnerabilities in your system.

WHAT OUR CLIENTS ARE SAYING...

The Magicdust team were highly professional and attentive to our needs, whilst also very friendly and approachable (particularly with a not-so-tech-savvy client). The end product was outstanding and the website they created for us exceeded our expectations.

Kirsty Vogel – BBC Consulting Partners